Strategic Consulting
Diagnosis, growth plan, and ongoing oversight for faster, well-grounded decisions.
Business-Led Marketing Consulting
Strategy, execution, or both — with the depth of someone who understands the business before the marketing.
You have vision, energy, and drive. But the expected results aren't coming — it's not lack of effort. It's lack of structure and marketing with method.
Sometimes marketing doesn't exist yet, and the question is where to start. Sometimes it does — and it simply doesn't deliver. What's missing in both cases is clarity: where to invest, what to prioritize, what return to expect.
Day-to-day consumes everything. What needs to be built keeps waiting. Always. You put out fires and never advance on what matters.
The brand exists, but doesn't connect. The audience doesn't understand the value. The promise doesn't reach the people who need to hear it.
Mind & Biz brings business acumen to marketing. The scope depends on what the project needs — strategy, execution, or both. The depth is always the same.
Precise diagnosis, clear positioning, and a growth plan with real priorities — with method, not intuition.
From visual identity to paid media: we make it happen without you managing ten vendors.
Metrics that matter, fast adjustments, and sustainable growth — not just pretty deliverables.
From branding to conversion, each service is a unit that departs from our base and advances with a clear objective.
Diagnosis, growth plan, and ongoing oversight for faster, well-grounded decisions.
Define who you are, who you speak to, and why they should choose you. Clarity that converts before any ad spend.
Design that communicates before you speak. From logo to complete visual system, with consistency across every touchpoint.
Website, landing pages, content, and SEO — the organic foundation before investing in paid media.
Performance campaigns on the right channels — Meta, Google, LinkedIn — focused on real ROI, not reach or vanity metrics.
Structured buyer journey from first touch to close — with automations and conversion rate optimization.
We choose projects where we can make a real difference — not out of exclusivity, but out of accountability for results.
Product validated, first customers, team running — but growth still depends on referrals and one-off effort. With often scarce budget, every dollar needs to go to the right place: before activating acquisition channels, you need positioning, a clear ICP, and a message that works.
The temptation is to jump straight to AI-generated content and skip to production. But AI works on top of what already exists: without a foundation — positioning, ICP, and brand guidelines — it becomes volume without direction. With the foundation in place, AI multiplies; without it, it only generates noise.
The company has customers, reputation, and operations running — but marketing is still improvised: inconsistent posts, word of mouth as the main channel, digital presence built piecemeal. The product isn't missing; structure is. We organize marketing from scratch or reorganize what exists — positioning, right channels, and consistent execution — to grow beyond current reach.
Professionals with built reputation — but still dependent on referrals to grow. The expertise is there; what's missing is the structure that turns what you do into recognized authority and consistent clients.
Expectations that don't align with our method.
Viral posts, guerrilla campaigns, the one campaign that fixes everything: marketing isn't magic. Product, process, and business model problems don't disappear with a campaign — they become more visible.
What's blocking growth isn't always in marketing. We analyze the full funnel end to end, and that can reveal problems beyond it — sometimes bruising egos. We don't avoid those conversations.
The work is built together. Results require engagement: the client supports the diagnosis, participates in decisions, and follows execution — not just approves at the end. Symbolic budget and absence produce the same outcome — none.
Nearly two decades building brands and driving growth — from enterprise players to technology startups. I led marketing at HP (Personal Systems) and Locaweb, built brand at Amanco and Mary Kay, and drove growth at startups like InfoPrice and HiperStream — always connecting business strategy with marketing execution, from branding to CRO.
At Mind & Biz, I bring that 360° perspective to companies that need to build real marketing — with the scope the project demands, whether strategy, execution, or both. For long-term projects, I act as Fractional CMO: taking ownership of the full marketing function — a model currently in operation with HubCred, where I lead the entire journey — branding, performance, and AI. For project-based engagements, I work with defined scope and timeline — covering the full spectrum: positioning, branding, performance, go-to-market, or applied AI — with the option to include internal team support, vendor curation and selection, or direct execution as the project requires.
View on LinkedIn →Companies I've worked at
Every project starts with an honest look at the business — what makes sense, what marketing can solve, and where to begin.
Personal brand building and digital presence for a mental health professional — positioning, visual identity, and content strategy.
Acting as Fractional CMO: B2B acquisition (platform and white-label) and B2C performance — end-to-end campaigns with branding, content, and continuous ROI-focused optimization, AI-powered.
Strategic and hands-on marketing leadership for an industrial predictive maintenance deeptech — positioning, vertical ABM (sanitation, steel, harsh environments), and B2B demand generation, with ICP, go-to-market, sales collateral, and target-account campaigns.
Straight answers on what we do, who it's for, and how we work.
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